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Luxury Branding

Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.

Luxury Branding

Luxury Brand Strategy

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Luxury Brand Strategy

Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #24

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#24  Just sell marginally on the Internet.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #23

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Luxury Brand Strategy Rodeo Drive

#23 Do not look for cost reduction.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #22

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Brand Strategy Alienware

#22 Do not implement group synergies.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #21

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Luxury Brand Strategy Angel

#21 Do not look for consensus.

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