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Luxury Branding
Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.
Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats.
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