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Luxury Branding - Page 2 of 8 - Branding Strategy Insider

Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.
Smartwatches Test Luxury Brands

The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three very different competitive responses from the Swiss brands in attendance at the event.

Luxury Brand Strategy

Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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