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Luxury Branding

Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.

Luxury Branding

The Anti-Laws Of Luxury Marketing #24

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#24  Just sell marginally on the Internet.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #23

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Luxury Brand Strategy Rodeo Drive

#23 Do not look for cost reduction.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #22

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Brand Strategy Alienware

#22 Do not implement group synergies.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #21

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Luxury Brand Strategy Angel

#21 Do not look for consensus.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #20

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Luxury Brand Strategy Jaguar

#20 Do not hire management consultants.

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