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Luxury Branding

Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.

Luxury Branding

7 Ways Ueber-Brands Define A New Era Of Prestige

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7 Ways Ueber-Brands Define A New Era Of Prestige

Five years ago we embarked on an extensive research into what drives the success of certain class of premium-priced brands that seem to flourish, rather than fade as time goes by and we get to know them more.

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Luxury Branding

How Growth Creates Problems For Luxury Brands

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How Growth Creates Problems For Luxury Brands

Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.

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Luxury Branding

The Business Model Of Luxury Brands

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The Business Model Of Luxury Brands

Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis Vuitton, Chanel, Gucci, Hermès, Ferrari, Rolex and so on.

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Luxury Branding

Smartwatches Test Luxury Brands

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Apple Watch Brand Strategy

The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three very different competitive responses from the Swiss brands in attendance at the event.

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Luxury Branding

Luxury Brand Strategy

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Luxury Brand Strategy

Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats.

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