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Luxury Branding

Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.

Luxury Branding

How Growth Creates Problems For Luxury Brands

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How Growth Creates Problems For Luxury Brands

Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.

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Luxury Branding

The Business Model Of Luxury Brands

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The Business Model Of Luxury Brands

Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis Vuitton, Chanel, Gucci, Hermès, Ferrari, Rolex and so on.

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Luxury Branding

Smartwatches Test Luxury Brands

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Apple Watch Brand Strategy

The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three very different competitive responses from the Swiss brands in attendance at the event.

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Luxury Branding

Luxury Brand Strategy

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Luxury Brand Strategy

Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats.

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Luxury Branding

The Anti-Laws Of Luxury Marketing #24

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#24  Just sell marginally on the Internet.

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