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Line Extension

Product line extension can be an opportunity for brands who have the discipline to keep their focus.

Line Extension

Brands Weaken Through Line Extension

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Brands Weaken Through Line Extension

In the last decade, we’ve had two wars (Iraq and Afghanistan), two automobile bankruptcies (General Motors and Chrysler) and two radically new social-media sites (Facebook and Twitter).

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Line Extension

Brand Focus Leads To Power And Profits

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Brand Focus Leads To Power And Profits

Building a brand and building a profitable brand are two different things. 

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Line Extension

Line Extensions: Pulling Brands Off Course

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Line Extensions: Pulling Brands Off Course

“Would you like to steer the ship?” is a question I used to hear in the Merchant Marine.

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