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Laws of Marketing

Laws of Marketing

The Law Of Leadership

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It’s better to be first than it is to be better.

Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service.

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Laws of Marketing

The New Immutable Law Of Marketing

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The New Immutable Law Of Marketing

I have been sifting through my interview files. Today I am sharing some of the questions and my answers from a 2006 interview with Ned Roberto and Ardy Roberto of the Philippine Daily Inquirer.

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Laws of Marketing

The Law Of Candor

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The Law Of Candor Brand Strategy

When you admit a negative, the prospect will give you a positive.

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