Key Brand Management Considerations

Derrick DayeFebruary 22, 20082141 min

Key Brand Management Considerations

What are the most important considerations in brand management?

•    Deeply understand the target customer
•    Promise one or two benefits that are unique, compelling and believable
•    Capture your brand’s promise in a tagline or slogan
•    Aggressively build awareness
•    Deliver on the brand promise at each point of customer contact
•    Market to your employees first – turn them into brand champions
•    Present your brand’s identity accurately and consistently

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