What are the most important considerations in brand management?
• Deeply understand the target customer
• Promise one or two benefits that are unique, compelling and believable
• Capture your brand’s promise in a tagline or slogan
• Aggressively build awareness
• Deliver on the brand promise at each point of customer contact
• Market to your employees first – turn them into brand champions
• Present your brand’s identity accurately and consistently
The Blake Project Can Help: Disruptive Brand Strategy Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you.
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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