Internal Brand Building - Branding Strategy Insider

As important as making a unique and compelling brand promise is keeping that promise. It’s that simple. That’s where internal brand building comes in. The process of activating the brand promise with the help of an organizations’ greatest asset – its people.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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