In his autobiography, “Confessions of an Advertising Man,” legendary advertising pioneer David Ogilvy, tells how he was once invited to a corporate meeting to compete for a major account.
Why is the client/ad agency relationship so complicated and fraught with drama on both sides?
Marketing and management are at war in today’s boardrooms.
Many departments within a corporation will argue the need for accountability in marketing, but none steps forward to take ownership of how to account for brand equity.
Marketers really are morons. While workers in other disciplines build their knowledge base carefully over decades, our industry seems intent on destroying its most fundamental concept in an attempt to replace it with something new.
