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Industry Issues

The marketing world is changing rapidly creating several industry issues. Explore the impact with Branding Strategy Insider.

Industry Issues

The Murky World Of Media Agency Kickbacks

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The Murky World Of Media Agency Kickbacks

Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to discuss the topic of transparency. As he rose there was little anticipation of what was to come.

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Industry Issues

Brand Strategy Or Brand Paperwork?

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Brand Process Brand Strategy

Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness.

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Industry Issues

The End Of Brands?

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I recently read a New Yorker article entitled “Twilight of the Brands” written by James Surowiecki. In it, he posits that with the advent of the Internet and the comparison shopping and consumer feedback that it enables, consumers have more perfect information about product alternatives including their quality and value.

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Industry Issues

Brand Building Through Mergers And Acquisitions

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Relationships are becoming more one on one; communications are becoming faster and more frequent; customer loyalty cycles are becoming shorter – and yet organizations, returning to merger mode after the global financial crisis, are scaling to breathtaking size.

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Industry Issues

Brand Strategy Work Is No Job For Ad Agencies

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The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand builders for their clients. It was called the 20th century. But that era is over and even big and brilliant agencies are no longer qualified to work on brand strategy.

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