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Industry Issues - Branding Strategy Insider

The marketing world is changing rapidly creating several industry issues. Explore the impact with Branding Strategy Insider.
The End Of Brands?

The End Of Brands?

February 25, 20143 min

I recently read a New Yorker article entitled “Twilight of the Brands” written by James Surowiecki. In it, he posits that with the advent of the Internet and the comparison shopping and consumer feedback that it enables, consumers have more perfect information about product alternatives including their quality and value.

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