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Industry Issues

The marketing world is changing rapidly creating several industry issues. Explore the impact with Branding Strategy Insider.

Industry Issues

How Marketers Can Change Agency Culture

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How Marketers Can Change Agency Culture

In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies?

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Industry Issues

The Murky World Of Media Agency Kickbacks

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The Murky World Of Media Agency Kickbacks

Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to discuss the topic of transparency. As he rose there was little anticipation of what was to come.

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Industry Issues

Brand Strategy Or Brand Paperwork?

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Brand Process Brand Strategy

Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness.

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Industry Issues

The End Of Brands?

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I recently read a New Yorker article entitled “Twilight of the Brands” written by James Surowiecki. In it, he posits that with the advent of the Internet and the comparison shopping and consumer feedback that it enables, consumers have more perfect information about product alternatives including their quality and value.

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Industry Issues

Brand Building Through Mergers And Acquisitions

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Relationships are becoming more one on one; communications are becoming faster and more frequent; customer loyalty cycles are becoming shorter – and yet organizations, returning to merger mode after the global financial crisis, are scaling to breathtaking size.

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