Effective Problem Solving And Creative Thought
April 9, 20123 min
An experiment conducted by behavioral scientists, discovered that problem solving procedures were inhibiting creative thought.
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Ideation and Creative Problem Solving - Branding Strategy Insider
Brand Research: Generating Good Ideas From The Bad
September 20, 20113 min
Qualitative research is especially well suited to discovering something creative, such as a new name or positioning for a product. One focus group technique that helps uncover the best new ideas is, paradoxically, to ask respondents for bad ideas – the worst ones that come to mind.
Of Ideation Sessions, Presentations, Toys & Learning
January 22, 20072 min
Beyond achieving productivity or leaving a favorable impression in a creative pitch, sales meeting or ideation session, a key goal is that the ideas and information shared is retained. Know your audience and consider their learning styles.
Exploring Ideation And Creative Problem Solving
October 24, 20063 min
The mostly highly admired brands are usually unique, original, fresh, and leading edge. In fact, many have invented or reinvented entire categories. To be that kind of a brand, an organization must be highly innovative...