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Stories have a better chance of being covered if they:
•Tie into what people are talking about today
•Add to discussions on current “hot” issues or topics
•Reference prominent people, places or things
•Have visual impact
•Are dramatic
•Are unexpected, controversial or outrageous
•Directly impact a publication’s readership
•Directly impact a station’s audience
•Have “human interest”
•Educate or entertain
•Have a “local” angle
•Tie into a holiday or special occasion
•Represent a significant milestone or a major honor
•Are introduced on a ‘slow’ news day
•Are introduced to news directors and news staff through
established relationship channels
The Blake Project Can Help: The Strategic Brand Storytelling Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
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The Monday Menu: Blogs for 3.12.07 Special March Madness Edition
After spending the weekend working with NCAA conference
tournaments on the TV as a distraction, I can’t help but incorporate the upcoming
basketball tournament into my Monday Menu. I did
watch some MN State Tournament high school hockey …
The Monday Menu: Blogs for 3.12.07 Special March Madness Edition
After spending the weekend working with NCAA conference
tournaments on the TV as a distraction, I can’t help but incorporate the upcoming
basketball tournament into my Monday Menu. I did
watch some MN State Tournament high school hockey …
Branding Strategy Insider: How to Get the News Media to Cover Your Story
Stories have a better chance of being covered if they…