Stories have a better chance of being covered if they:
•Tie into what people are talking about today
•Add to discussions on current “hot” issues or topics
•Reference prominent people, places or things
•Have visual impact
•Are dramatic
•Are unexpected, controversial or outrageous
•Directly impact a publication’s readership
•Directly impact a station’s audience
•Have “human interest”
•Educate or entertain
•Have a “local” angle
•Tie into a holiday or special occasion
•Represent a significant milestone or a major honor
•Are introduced on a ‘slow’ news day
•Are introduced to news directors and news staff through
established relationship channels
The Blake Project Can Help: The Strategic Brand Storytelling Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you.
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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