Great Moments In Leadership: Ogilvy On Staffing
March 9, 20081 min
Every so often, David Ogilvy would send each of his directors a set of Russian nesting dolls, where inside the largest doll would be a small one, and then a smaller one, and so on.
NEW THINKING
Every so often, David Ogilvy would send each of his directors a set of Russian nesting dolls, where inside the largest doll would be a small one, and then a smaller one, and so on.
Bottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators.
This speech was delivered by Roy Disney at a shareholders meeting on March 3, 2004.
Ronald Reagan’s 1984 Presidential campaign was built on what is generally considered one of the most effective political campaign ads ever, mainly for its simple, optimistic message – “It’s morning again in America”.
During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck.