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Great Moments

Explore some of the greatest moments in advertising, marketing and brand management history on Branding Strategy Insider.

Great Moments

Great Moments In Advertising: Morton Salt

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The Morton Umbrella Girl has been an enduring icon since she first appeared on our table salt packaging in 1914.

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Great Moments

Great Moments In Advertising: First Newspaper Ad

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“At Oyster-bay on Long-Island in the Province of N.York, There is a very good Fulling-Mill, to be Let or Sold, as also a Plantation, having on it a large new Brick house, and another good house by it for a Kitchin & work house, with a Barn, Stable, etc. a young Orchard, and 20 Acres clear Land. The Mill is to be Let with or without the Plantation: Enquire of Mr. William Bradford Printer in N.York, and know further.”

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Great Moments

Great Moments In Advertising: The First Agency

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N.W. Ayer & Son was the first advertising agency in the United States, founded in Philadelphia, Pennsylvania in 1869. N.W. Ayer was responsible for some of the most enduring slogans in advertising history, including:

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Great Moments

Great Moments In Naming: Apple

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Great Moments In Naming: Apple

Steve (Jobs) came up with the name. He sometimes worked on orchards up in Oregon. I don’t know what kind of orchards they were, but I assume there were apple trees there.

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Great Moments

Great Moments In Advertising: The Commercial Break

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Great Moments In Advertising: The Commercial Break

In the 1950’s, unhappy with the ethical compromise of the single-sponsor show, NBC executive Sylvester Weaver (pictured with his daughter and wife) came up with the idea of selling not whole shows to advertisers, but separate, small blocks of broadcast time.

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