Agency Decisions: Good Morale Or Bad Clients?

Derrick DayeMarch 31, 20111791 min

Agency Decisions: Good Morale Or Bad Clients?

Bad clients can try your soul. Ever had one? Have one now? There are times when you must persevere for the health of the company. And times when you must resign the account for the health of the company.

In the early 1930’s Ray Rubicam found himself at these crossroads. Young & Rubicam served the extremely large Pall Mall account of the American Tobacco Company. The owner of American Tobacco, George Washington Hill (Pictured), was notorious for badgering those who were unfortunate enough to do his advertising. The relationship between George Hill and Young & Rubicam grew so strained that Rubicam decided it would be in the best interest of the agency to forfeit the $3 million account. (Hill wanted Rubicam to replace his creative team) Rarely has the news of a large business loss met with such a sigh of relief at an advertising firm. The $3 million loss was seen as well worth the boost in morale.

While much in advertising is hard to measure, the emotions of your people are quite telling. Is sacrificing morale for business good business?

No.

Put your people first.

The Blake Project Can Help: Please email us for more about our purpose, mission, vision and values and brand culture workshops.

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education

FREE Publications And Resources For Marketers

One comment

  • Iain MacKenzie

    April 3, 2011 at 3:42 am

    A client can be replaced, morale takes a very long time to re-grow, once it has been crushed. Neither is easy, necessarily, but losing the business was absolutely the right thing to do.

    Iain MacKenzie

Comments are closed.

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe and Grow

Choose how often you receive our insights.


© 2022 Branding Strategy Insider. All Rights Reserved.