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Global Branding

Global branding strategies must have a high degree of flexibility yet must remain consistent. Explore the best practices in global branding on Branding Strategy Insider.

Global Branding

Brands Only Succeed Locally

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Really enjoyed this piece by Pankaj Ghemawat on the myths surrounding global brands. His point that only 16% of the top 10,000 brands on the Millward Brown database are recognized in more than one country, and only 3% are recognized in more than seven is a reminder that the world is not as open as many of us would like to think.

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Global Branding

Brand Value In The Global Economy

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Do we know enough about how brands impact the global economy? Is it worth having this information?

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Global Branding

Brand Design: A Penis For London’s Olympic Games?

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Brand Design: A Penis For London's Olympic Games?

They’ve done it again! Three years after the 2012 logo united England in disappointment, Locog – the organizers of the London Olympics – delivered another body blow for British design.

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Global Branding

The Impact Of Culture On Branding

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The Impact Of Culture On Branding

Culture is the cumulative concept that encompasses knowledge, belief, customs, practices and any other habits acquired by people as members of society.

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Global Branding

Speedy Starbucks Has Grown Too Fast

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Howard Schultz took a deep breath and began to write. It might have been Valentine’s Day but the subject of his letter was anything but romantic. Instead, the 55-year-old New Yorker was about to sit down to write a letter of complaint slamming Starbucks and its current business practices.

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