Really enjoyed this piece by Pankaj Ghemawat on the myths surrounding global brands. His point that only 16% of the top 10,000 brands on the Millward Brown database are recognized in more than one country, and only 3% are recognized in more than seven is a reminder that the world is not as open as many of us would like to think.
Do we know enough about how brands impact the global economy? Is it worth having this information?
They’ve done it again! Three years after the 2012 logo united England in disappointment, Locog – the organizers of the London Olympics – delivered another body blow for British design.
Culture is the cumulative concept that encompasses knowledge, belief, customs, practices and any other habits acquired by people as members of society.
