Brand Color Strategy

What are the Favorite Colors of American Consumers?

What are the Favorite Colors of American Consumers?
1.Blue
2.Red
3.Green
4.White
5.Pink
6.Purple
7.Orange
8.Yellow

Source: Carlton Wagner, founder of the Wagner Institute for Color Research in Santa Barbara, California

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Brad VanAuken The Blake Project

2 comments

  • C. Webb

    November 5, 2006 at 10:42 pm

    Do you know why consumers like these colors and what emotions and/or thoughts they have related to each that marketers might be able to take advantage of?

    C.Webb
    http://www.codycwebb.blogspot.com

  • Derrick Daye

    November 6, 2006 at 12:14 pm

    C,

    I think you’ll appreciate our next post:

    Brand Identity: The Importance Of Color

    Derrick

Comments are closed.

Connect With Us