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Derrick Daye
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Customer Touchpoint Management

It’s vital for an organization to deliver a consistent brand strategy across all points of customer contact. Customer Touchpoint Design and management ensures the heart of your strategy, the brand promise, comes to life at every customer touchpoint.

Customer Touchpoint Management

Exploring Customer Touchpoint Design


From time to time we are asked to help make the brand promise real at each point of customer contact. To achieve this we begin with a highly facilitated full-day ideation session, which is designed to generate a large number of ideas to reinforce the brand essence, promise and personality at the specified customer touchpoint(s).

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