Solving Brand Problems With Behavioral Science
One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases.
NEW THINKING
One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases.
David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This skepticism towards claimed data is shared by most social psychologists.
Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.
Members of every culture adorn their bodies with artifacts like clothing and jewelry, and change these out to suit their moods or social demands.
Today’s consumer no longer makes most decisions in a systematic, linear way.