avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Customer Insight

Brands that tap into people’s deepest desires make strong lasting connections with those people. Deep desires most often come from a feeling of lack but can also result from seeking a place of safety, peace or comfort. Customer insights are gained on a deeply emotional level.

Customer Insight

How Self-Image And Perceived Risk Impacts Brands

By

How Self-Image And Perceived Risk Impacts Brands

Members of every culture adorn their bodies with artifacts like clothing and jewelry, and change these out to suit their moods or social demands.

Read More
Customer Insight

The New Drivers Of Consumer Decision-Making

By

The New Drivers Of Consumer Decision-Making

Today’s consumer no longer makes most decisions in a systematic, linear way.

Read More
Customer Insight

How Brands Can Convert Data To Insight

By

How Brands Can Convert Data To Insight

Which person, from another field, do you think advertisers could learn most from?

Read More
Customer Insight

Biases Determine The Depth Of Customer Insight

By

Biases Determine The Depth Of Customer Insight

Understanding the intangibles that govern the strength of your brand’s relationship with consumers enables you to continually refocus and optimize product and service offerings, brand value and experience ultimately improving consumer relationships.

Read More
Customer Insight

The Myth Of The More Socially Conscious Millennials

By

The Myth Of The More Socially Conscious Millennials

73% of millennials are willing to spend more on a product if it comes from a sustainable brand. 81% of millennials expect their favorite companies to make public declarations of their corporate citizenship.

Read More