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Customer Insight

Brands that tap into people’s deepest desires make strong lasting connections with those people. Deep desires most often come from a feeling of lack but can also result from seeking a place of safety, peace or comfort. Customer insights are gained on a deeply emotional level.

Customer Insight

Solving Brand Problems With Behavioral Science

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Solving Brand Problems With Behavioral Science

One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases.

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Customer Insight

Converting False Customer Claims To Brand Insight

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Converting False Customer Claims To Brand Insight 

David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This skepticism towards claimed data is shared by most social psychologists.

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Customer Insight

How Early Adopters Impact Brand Success

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How Early Adopters Impact Brand Success

Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.

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Customer Insight

How Self-Image And Perceived Risk Impacts Brands

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How Self-Image And Perceived Risk Impacts Brands

Members of every culture adorn their bodies with artifacts like clothing and jewelry, and change these out to suit their moods or social demands.

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Customer Insight

The New Drivers Of Consumer Decision-Making

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The New Drivers Of Consumer Decision-Making

Today’s consumer no longer makes most decisions in a systematic, linear way.

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