Customer Experience

Whether you are in a business-to-consumer or business-to-business setting, as you are thinking about the various pain points that your customer encounters, consider the following questions.

There are four factors that create a sustainable, extraordinary, successful customer experience in any kind of businesses.

While the business world moves at its greatest pace, brands must remember that the basic expectations of the people it serves are holding steadfast. And that the customer’s experience with your brand will always be shaped by the driving power of human needs.

When we think of happiness, and what generates it, we often look at the event that brought happiness in isolation.

Once triggered, the Customer Buying Journey can be categorized into one of three modes, each of which tends to dictate the nature and complexity of that buying journey.