Designing Brand Experiences For Time And Attention
August 23, 202219002 min
Customer experience-based marketing works at cross-purposes with itself. Inherently. A better experience is always a worse experience.
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Customer Experience - Branding Strategy Insider
Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.
Building Brands On The Three Dimensions Of Ease
May 10, 202245773 min
Make life easy. Keep it simple. Be convenient. These are benefits that will never go out of date. The proliferation of product and service options, and the diffusion of accelerating technologies have made decision-making more difficult than ever.
Customer Experience Strategy In Times Of Crisis
March 23, 202129004 min
If the customer experience for your company hasn’t changed in the past year, you are unusual. In industry after industry, from consumer goods to B2B technology, the distancing, fear, and economic turbulence caused by the coronavirus are affecting the sales process, customer selection criteria, the way products and services are consumed, and even what customer service means. Designing experiences for the coronavirus world is a fundamentally different proposition than what people responsible for CX were...
Brands Must Counter Disconnection And Distance
March 18, 202128805 min
The mantra for brands is “be experiential.” Brands are focused on creating enveloping, engaging, embracing, and all-encompassing total brand experiences for customers.
Building Connected Customer Relationships
February 26, 202027485 min
The following will systematically assist you in building connected customer relationships. There are three parts.