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Customer Experience

Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.

Customer Experience

Key Questions For Reducing Customer Pain Points

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Key Questions For Reducing Customer Pain Points

Whether you are in a business-to-consumer or business-to-business setting, as you are thinking about the various pain points that your customer encounters, consider the following questions.

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Customer Experience

4 Cornerstones Of Customer Experience

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4 Cornerstones Of Customer Experience

There are four factors that create a sustainable, extraordinary, successful customer experience in any kind of businesses.

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Customer Experience

Why Sensitivity Is Behind The Strongest Brands

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Why Sensitivity Is Behind The Strongest Brands

While the business world moves at its greatest pace, brands must remember that the basic expectations of the people it serves are holding steadfast. And that the customer’s experience with your brand will always be shaped by the driving power of human needs.

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Customer Experience

Half Of Customer Happiness Is Surprise

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Half Of Customer Happiness Is Surprise

When we think of happiness, and what generates it, we often look at the event that brought happiness in isolation.

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Customer Experience

Three Modes Of The Customer Buying Journey

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Three Modes Of The Customer Buying Journey

Once triggered, the Customer Buying Journey can be categorized into one of three modes, each of which tends to dictate the nature and complexity of that buying journey.

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