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Customer Experience

Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.

Customer Experience

Four Elements That Shape Brand Experiences

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Four Elements That Shape Brand Experiences  

To build more relevant experiences you need to take a step back and consider the context your brand and the associated experiences will be built within.

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Customer Experience

Every Brand Should Take Its Customers Journey

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Every Brand Should Take Its Customers Journey

We often find that companies spend an inordinately small amount of time considering their offering from the customer’s point of view. In their defense, it is easy to be fixated by back-end and internal issues. But having this disconnect between company and customer is dangerous.

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Customer Experience

Synching The Customer Journey With Brand Value

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Synching The Customer Journey With Brand Value

The battle for consumers’ hearts, minds and wallets won’t be won in R&D labs.

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Customer Experience

How To Map Your Customer’s Journey

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 How To Map Your Customer's Journey

To identify the opportunities for growth along the customer lifecycle, it is first important to understand the customer’s experience engaging with the company and its product or service.

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Customer Experience

Leveraging New Frontiers In Customer Experience

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Leveraging New Frontiers In Customer Experience

Say what you will about SXSW. Yes, it is over-hyped and terribly mainstream. Yes, it is the place to see lots of (often) impractical ‘shiny new things’ that solve very few actual problems. Yes, it’s a lot brands trying to outdo each other in a carnival of activation.

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