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Customer Experience

Brands stand or fall based on the customer experiences they create. We explore the best practices in customer experience here.

Customer Experience

Brands Must Retire The AIDA Model

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The AIDA framework Attention, Interest, Decision, Action

The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path (E St. Elmo Lewis).

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Customer Experience

Is Brand Experience The New Sugar?

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Designing Brand Experiences

Right now, it feels like almost every brand wants to hook their customers on sweet moments that have them coming back for more. But is that what people want or have brands simply made high-energy experiences the new must-add?

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Customer Experience

14 Ways Brands Can Evaluate Customer Journeys

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14 Ways Brands Can Evaluate Customer Journeys

How should brands map more effective and engaging customer journeys? By recognizing that such journeys are really about how customers feel over the course of the entire journey not just how they feel at any given point in that journey.

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Customer Experience

4 Ways Brands Can Reduce Customer Outrage

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4 Ways Brands Can Reduce Customer Outrage

It seems that on a weekly basis, some major brand takes an action that sparks great outrage, especially on social networks.

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Customer Experience

8 Keys To Innovating The Brand Experience

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8 Keys To Innovating The Brand Experience

The digital world and the ‘internet of things’ have transformed how we experience the promises that brands make.

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