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Common Brand Problems

It’s often not hard to see why brands have failed – especially after the fact. More often than not, common brand problems are to blame. Each making a negative impact on brand equity.

Common Brand Problems

The Twenty Most Common Brand Problems

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Brand Strategy Problems

After thirty years experience in brand management and marketing, I have directly advised more than 150 brands and indirectly advised (through educational workshops, Just Ask responses, pro bono work, etc.) more than twice that number. That is to say, I have dealt with many brands’ problems in one way or another. Here is my observation of the twenty most common brand problems.

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Common Brand Problems

38 Ways Brands Generate “Badwill”

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I’ve just been re-reading parts of Matt Haig’s Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time. While the edition I’m looking at is now close to ten years old, its ideas are a timely reminder that though the purpose of brands is to generate goodwill and margin, failure to deliver on expectations and the subsequent “badwill” that engenders is never far away.

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Common Brand Problems

60 Signs Your Brand Is Dying

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60 Signs Your Brand Is Dying

It’s often not hard to see why other brands have died – especially after the fact. There’s also one interesting and abiding constant in all the casualties. What kills a brand, more often than not, is what it lacks rather than what it does: conviction; energy; value; humility; cash; discipline; imagination; focus…

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Common Brand Problems

Overcoming Common Brand Problems – 41

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Today we’re adding a new entry to our list of Common Brand Problems, though the problem itself is quite timeless.

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Common Brand Problems

Overcoming Common Brand Problems – 40

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As we round out our list of the 40 Most Common Brand Problems we see one that the human resources department is called on to avoid…

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