avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Co-Creation

Co-creation is a smart move for marketers looking to gain insight into how to better position their brand or improve their brand experience.

Co-Creation

Building Brands With Customer Driven Innovation

By

Building Brands With Customer Driven Innovation

When the founder of the beauty website Into the Gloss decided to create a new cosmetics line, she didn’t contact vendors or post ads to entice new buyers. Instead she created an Instagram account —@glossier— and waited for suggestions to flood in.

Read More
Co-Creation

Complete Co-Creation Defined

By

Complete Co-Creation Defined

What is complete co-creation and what is it not?

Read More
Co-Creation

Customer Co-Creation For Greater Brand Outcomes

By

Customer Co-creation Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from George, a Director of Marketing in San Francisco, California asks this about the customer co-creation process:

Read More
Co-Creation

Customer Co-Creation For Higher Brand Value

By

Customer Co-Creation

Microsoft had a tough year in 2012. According to Millward Brown’s BrandZ™ ranking of the 100 most valuable global brands, the company saw their brand value drop 9% between May 2012 and 2013. It appears that Microsoft changed too much, too soon when they launched their new operating system, Windows 8. And with that they alienated a large number of potential users.

Read More
Co-Creation

Brand Building And Customer Co-Creation

By

Customer Co-Creation Workshops

Co-creation gives you a better answer because it starts at a better place. 

Read More