Chief Marketing Officer

Customer empathy is a widely discussed topic for building brands today. A related fact is that Chief Marketing Officers need our empathy as well.

In the ever-changing world of brand marketing, the most volatile position is right at the top – the Chief Marketing Officer.

If you are a CMO of a certain age, then you have probably experienced a familiar evolution in your marketing strategy. It goes something like this.

Chief Marketing Officers haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years.

Much has been written about chief marketing officers and how they are toiling to come up with unique ways to make themselves useful and productive in their respective organizations. Much less has been written about the fact that the average Chief Marketing Officer’s tenure is quite short.