Why Strong Brands Drive B2B Markets
August 12, 201610 min
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on R&D.
NEW THINKING
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on R&D.
The following purchaser motivations are usually present in B2B buying situations:
Following are marketing techniques outside of the typical ones (advertising, publicity, trade shows, etc.) that many business-to-business companies have found to be effective: