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Business to Business (B2B)
Thought leadership, especially for B2B brands, is an important tactic in the marketing and communications toolbox. While it’s growing in popularity there’s new data that points to declining value and effectiveness.
Read More5 Questions To Ask For Strengthening B2B Brands
By Corien KersheyThere are many canaries that will alert you to the potential for lethal gas in your proverbial B2B brand coal mine, but no bird is more effective at pointing to danger than a sales team that struggles to describe what makes your brand and your offerings different.
Read MoreHow Millennials Are Changing The B2B Buyer Profile
By Michael GentleIn a sector where sales are king, many B2B businesses are making a key mistake by approaching the same ‘buyer’ from 10 or 20 years ago.
Read MoreThe Optimal B2B Content Strategy Framework
By Chris WrenIt’s surprising that, despite the data proving that marketers who have a documented content strategy execute more effective content marketing, as many as 63% of businesses still don’t have one!
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