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Business Strategy

Business Strategy

Integrating Brand Purpose And Business Strategy

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Integrating Brand Purpose And Business Strategy

It’s easy to think of what your brand is there to do (purpose) and how your business intends to prosper (strategy) as separate things, different agendas. But more and more brands are looking at ways to bring these two ideas together: building and focusing their business around the wider impacts they intend to have.

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Business Strategy

Integrating Business Strategy And Brand Strategy

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Integrating Business And Brand Strategy

Not much has been written about integrating business strategy and brand strategy. It is surprising to me because this is the arena in which I most often find myself consulting. When I was at Harvard Business School my largest concentration was in business strategy. I was weaned on Michael Porter’s Competitive Strategy, Competitive Advantage and The Competitive Advantage of Nations. I am a firm believer that brand strategy, business strategy, business model strategy and competitive strategy need to be a finely woven tapestry. But to begin to envision this, we must understand the key components of each of these.

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Business Strategy

The Portfolio Approach To Strategy

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How do you drive home a strategy to fulfill your future, when everything around you is changing?

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Business Strategy

Strategy: 6 Guiding Principles

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Business Strategy Brand Strategy Mike Tyson

When Mike Tyson said, “everybody’s got plans…until they get hit,” everyone knew intuitively what he meant. Simply having a strategy is no guarantee of success.

Napoleon had a strategy till the Russian winter exposed its flaws. Pompey had a strategy until Caesar outfoxed him. The best laid plans are often laid asunder by the quirks of an uncertain and uncaring universe.

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