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Building Emotional Connections
Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.
How Emotion Drives Brand Choices And Decisions
By Mario NatarelliWe now know more about how the human brain processes information and triggers our behaviors than ever before.
Read MoreHow Brands Build Enduring Relationships
By Paul FriederichsenThe Romantic Movement, born in Europe at the end of the 18th Century, emphasized the individual, the emotional, the spontaneous and the imaginative. It came as a rejection of the earlier classicism movement, which was defined by rationality and order.
Read MoreWe talk a lot in the brand world about brand strategy, brand vision, brand planning and brand imaging. But in all of this discussion we are missing the critical component of customer context. To best understand we must ask this simple question and be prepared to answer it:
Read More3 Triggers For Building Emotionally Charged Brands
By Emmanuel Probst
The latest wave of the Kantar Millward brown’s AdReaction study shows that Gen X, Y and Z are sick of advertising; 85% of them avoid ads and 34% of them use ad blockers.
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