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Building Emotional Connections
Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.
Why Brand Change Triggers Emotional Reactions
By Paul BaileyBrand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.
Read MoreMost marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.
Read MoreHow Brands Build Strong Emotional Bonds
By Paul FriederichsenRecently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands.
Read MoreBrands Need A Unique Feelings Proposition
By Chris WrenRecently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”
Read MoreThe marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.
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