Why Brand Change Triggers Emotional Reactions
May 2, 20188355 min
Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.
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Building Emotional Connections - Branding Strategy Insider
Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.
The Principles Of Brand Intimacy
April 17, 201815098 min
Most marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.
How Brands Build Strong Emotional Bonds
March 19, 20189233 min
Recently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands.
Brands Need A Unique Feelings Proposition
March 2, 20184442 min
Recently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”
The Power Of Intimate Brands
January 16, 20183342 min
The marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.