Building Emotional Connections - Branding Strategy Insider

Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.

Most marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.

Recently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands.

Recently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”

The marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.