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Building Emotional Connections

Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.

Building Emotional Connections

What Mood Defines Your Brand?

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What Mood Defines Your Brand?

We talk a lot in the brand world about brand strategy, brand vision, brand planning and brand imaging. But in all of this discussion we are missing the critical component of customer context. To best understand we must ask this simple question and be prepared to answer it:

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Building Emotional Connections

3 Triggers For Building Emotionally Charged Brands

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 3 Triggers For Building Emotionally Charged Brands

The latest wave of the Kantar Millward brown’s AdReaction study shows that Gen X, Y and Z are sick of advertising; 85% of them avoid ads and 34% of them use ad blockers.

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Building Emotional Connections

Leading Brands Aim For The Heart Not The Mind

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Leading Brands Live In The Heart Not The Mind

For much of its existence, the theory behind marketing was simple: if you have the means to create a message and the wealth to distribute it, you can control the dialogue about your company or product. When people feel a certain way, however, more words won’t change their minds. But new feelings may.

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Building Emotional Connections

The QCARD Emotional Connection Workshop

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Emotional Connection Strategy And Mea

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist

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Building Emotional Connections

7 Insights For Emotional Branding

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7 Insights For Emotional Branding Advantage

Centuries ago it was Plato who first observed that human behavior flows from three main sources: desire, emotion, and knowledge. His words remind marketers today that all is won or lost in the mind.

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