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Building Emotional Connections

Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.

Building Emotional Connections

How Emotion Drives Brand Choices And Decisions

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How Emotion Drives Brand Choices And Decisions

We now know more about how the human brain processes information and triggers our behaviors than ever before.

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Building Emotional Connections

How Brands Build Enduring Relationships

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How Brands Build Enduring Relationships

It can be said that good brands are well known, but great brands are well loved.

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Building Emotional Connections

3 Ways Brands Can Ignite Romance

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How Brands Can Ignite Romance

The Romantic Movement, born in Europe at the end of the 18th Century, emphasized the individual, the emotional, the spontaneous and the imaginative. It came as a rejection of the earlier classicism movement, which was defined by rationality and order.

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Building Emotional Connections

What Mood Defines Your Brand?

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What Mood Defines Your Brand?

We talk a lot in the brand world about brand strategy, brand vision, brand planning and brand imaging. But in all of this discussion we are missing the critical component of customer context. To best understand we must ask this simple question and be prepared to answer it:

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Building Emotional Connections

3 Triggers For Building Emotionally Charged Brands

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 3 Triggers For Building Emotionally Charged Brands

The latest wave of the Kantar Millward brown’s AdReaction study shows that Gen X, Y and Z are sick of advertising; 85% of them avoid ads and 34% of them use ad blockers.

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