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Building Emotional Connections

Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.

Building Emotional Connections

Why Brand Change Triggers Emotional Reactions

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Why Brand Change Triggers Emotional Reactions

Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.

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Building Emotional Connections

The Principles Of Brand Intimacy

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The Principles Of Brand Intimacy

Most marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.

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Building Emotional Connections

How Brands Build Strong Emotional Bonds

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How Brands Build Strong Emotional Bonds

Recently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands.

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Building Emotional Connections

Brands Need A Unique Feelings Proposition

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Brands Need A Unique Feelings Proposition

Recently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”

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Building Emotional Connections

The Power Of Intimate Brands

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The Power Of Intimate Brands

The marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.

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