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Brands & Business - Branding Strategy Insider

10 Ways Brand Reveals Business Health

Brand will tell you a lot if you let it. How you brand, what you brand, where you’re found, who buys you and how often…these and many more questions are all things that competitive businesses ask themselves on a regular basis. I see brand as a highly effective lens for assessing the relevance and competitiveness of a company.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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