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Brands And Digital

Brands And Digital

How To Increase Sales With A Smaller Digital Budget

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How To Increase Sales With A Smaller Digital Budget

Can I let you in on digital marketing’s dirty secret?

It’s the one secret that marketing execs guard more closely than any other: Digital ads don’t work nearly as well as they’re adver­tised to.

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Brands And Digital

E-Commerce: From Transaction To Experience

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eCommerce: From Transaction To Experience

Online shopping is generally a solitary activity – more about the purchase result than the experience. But is that all about to change?

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Brands And Digital

What Slowing Digital Spend Means For Brands

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What Slowing Digital Spend Means For Brands

A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%.

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Brands And Digital

The Media Supply Chain Every Brand Needs

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The Media Supply Chain Every Brand Needs

Last week in Florida, Marc Pritchard, Procter and Gambles Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control.

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Brands And Digital

Spying Brands Face A Reckoning

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Spying Brands Face A Reckoning

Marketers take note, in the last 20 years, no changes to data and privacy rules have been more significant than the EU’s General Data Protection Regulation (GDPR), set to go into effect in May 2018.

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