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BrandQuotes

BrandQuote – June 7

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“The crucial ingredient in the success of any brand is its claim to authenticity.”

            – Al Reis and Laura Reis, from The 22 Immutable Laws of BRANDING

Sponsored By: The Brand Positioning Workshop

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2 Comments

Matt Daniels on June 07th, 2009 said

what does “authenticity” even mean?

Eric Tsai on June 12th, 2009 said

Always love that quote.

Matt, I see authenticity in this case is the real reason between the relationship of the brand and its audience. Relationships can be built in many ways to represent different dialogue, emotions and benefits.

Great brands forge strong relationships and have true fans beyond just financial benefits. They have to be perceived as “staying true” to their area of the market and deliver the right value of their audience.

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