“The most powerful element in advertising is the truth.”
– Bill Bernbach, Advertising Legend
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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The most powerful ingredient for branding is honesty.