Contact BSI
Derrick Daye
813.842.2260 Email us

BrandQuote – June 15


“An organization can only ‘walk the talk’ when its managers deliberately shape its internal reality to align with its brand promise…(the brand’s) values must be internalized by the organization, shaping its instinctive attitudes, behaviours, priorities, etc.”

Alan Mitchell, “Out of the Shadows” Journal of Marketing Management 15, No. 1-3, January-April 1999: 25-42

Sponsored By: Brand Aid

Recommend this story

Subscribe, Follow and Stay Connected to BSI


Leave a Reply

Submit your comment

More posts in BrandQuotes

BrandQuote – June 7

BrandQuote – March 1

BrandQuote – February 7

BrandQuote – December 14

BrandQuote – September 28

BrandQuote – September 8

BrandQuote – August 8

BrandQuote – June 15