The blogosphere did not disappoint this week. Seems everywhere I went I left with more than I came with. On BSI the week was shaped by…
Kevin on Surfing the Attraction Economy
The answer is always people, not technology. What thrills them, attracts them, inspires them.
People are emotional.
Neurologist Donald Calne sums up the power of emotion: “Reason leads to conclusions. Emotion leads to action.”
What characteristics define the best marketers? What do consumers want and expect?
Martin on Country of Origin as a Branding Statement
Country branding means much more than adding a “Made In” label to a product. A product’s country of origin constitutes an important piece of branding that, in many cases, can be so influential it overtakes the brand’s other reputation builders.
How does the country of origin influence purchase decisions?
Brad on Building Winning Brands
Ultimately every brand should strive to evoke emotions and create sensory experiences. If your brand can achieve emotional connection, it can gain customer loyalty. The customer first must know your brand and then he or she must like your brand. Finally, the consumer must trust your brand and feel an emotional connection to it.
Why do people become emotionally connected to brands?
Ed, Eli and Derrick on Place Branding
The strongest place brands are positioned to be relevant, unique and compelling and are built by community leaders, stakeholders, and organizations that promote the competitive advantage by speaking with a unified voice. Economic Development Organizations, Convention and Visitor Bureaus, Chambers of Commerce, and Government bodies are all in synch with each other when communicating the brand promise.
What do stakeholders need to know before engaging in this process? Could slogans be a mistake for Place Brands?
Elsewhere…
If time is a thief these links were worth the mugging:
Good things come to brands that give.
Neuromarketing: The Pain of Buying
What do some of the top brands sound like?
Social Networking for Creatives.
Advertising Great David Ogilvy had a son. What path did he choose?
What will the new week bring? More ideas than stars? Less sleep I’m sure.
