Branding: New in Print…

Our friend David Taylor from Where's the Sausage? has a new branding book out...
Derrick DayeJanuary 7, 20071 min

Our friend David Taylor from Where’s the Sausage? has a new branding book out:

Brand Vision: How to energize your team to drive brand and business growth” is the third book in his brandgym series.

It looks at the risks of “strategy tourism” and proposes a more practical, business-driven approach to brand visioning.

Congratulations David!

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