Contact BSI
Derrick Daye
813.842.2260 Email us

Taglines And Brand Associations


What brands are associated with these taglines?

What brands are associated with these taglines?

1. You deserve a break today.
2. Be all that you can be.
3. Just do it.
4. It’s the real thing.
5. Where’s the beef?
6. It takes a tough man to make a tender chicken.
7. We try harder.
8. Oh, what a feeling…
9. You’ve come a long way, baby.
10. Mmm mmm good
11. It’s where you want to be.
12. It takes a licking and keeps on ticking.
13. Don’t leave home without it.
14. A different kind of company.  A different kind of car.
15. The Uncola.
16. Melts in your mouth, not in your hand.
17. When you care enough to send the very best.
18. Have it your way at…
19. All the News That’s Fit to Print.
20. Put a tiger in your tank.
21. Snap! Crackle! Pop!
22. We bring good things to life.
23. It’s not just a job – it’s an adventure.
24. The thrill of victory. The agony of defeat.
25. Nothing beats a great pair of legs.


1. McDonald’s
2. U.S. Army
3. Nike
4. Coca-Cola
5. Wendy’s
6. Perdue
7. Avis
8. Toyota
9. Virginia Slims
10. Campbell’s
11. VISA
12. Timex
13. American Express
14. Saturn
15. 7-Up
16. M&Ms
17. Hallmark
18. Burger King
19. The New York Times
20. Esso
21. Rice Crispies
22. GE
23. U.S. Navy
24. ABC’s Wide World of Sports
25. Leggs

Have branding trivia to share? Email us…

The Blake Project Can Help: Differentiate Your Brand In The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Recommend this story

Subscribe, Follow and Stay Connected to BSI



  1. Brand Story - July 4, 2007

    Tagline Trivia Part Two

    Derrick Daye of Branding Strategy Insider posts a short list of taglines/slogans from 25 consumer brands. Can you name them all? While it makes great trivia, the amazing thing is that many of these taglines haven’t been used in decades (at least one si…

Leave a Reply

Submit your comment

More posts in Slogans/Taglines/Jingles

Brand Strategy: AVIS Abandons Trying Harder

Brand Tagline Strategy

Brand Tagline Requirements

Brand Perceptions, Slogans And The Mind

Runaway Sloganeering

The 100 Most Influential U.S. Taglines Since 1948

Taglines And Brand Associations

Top U.S. City Slogans And Nicknames