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Branding Trends

Why are trends important in branding? Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires.

Branding Trends

5 Emerging Brand Trends For 2019

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5 Emerging Brand Trends For 2019

Very soon the days will sprint past December and into 2019.

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Branding Trends

From Contraband To Desired Brand

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Cannabis Brand Strategy

An industry with a projected worth of $50 billion by 2026, cannabis is poised to make huge gains in the lifestyle, health and wellness industries.

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Branding Trends

Five Disruptive Marketing Trends

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Beyonce Girls Run The World Disruptive Marketing Trends

In my book Disruptive Marketing and here on Branding Strategy Insider, I note ten trends to watch that will shape the future of marketing. The problem with these lists and most publications or books that rely on this “listicle” approach (the mash-up of an article into a list format for easier learning) is it comes across as finite.

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Branding Trends

10 Disruptive Marketing Trends

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10 Disruptive Marketing Trends Shaping Brand Leadership

Ten disruptive marketing trends that will shape the future of brand leadership.

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Branding Trends

The Fall Of The Anti-Branding Movement

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It’s been nearly 15 years since the first publication of Canadian author Naomi Klein’s book “No Logo” (1999). To many, No Logo has been considered the genesis of the alter-globalization and anti-branding movement.

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