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Branding Snapshot - Page 2 of 3 - Branding Strategy Insider

Every Sunday I like to take a moment and try to collect some of the blur that was the past week on Branding Strategy Insider and elsewhere. There’s much to take in. It helps that we’re all writing it down… Jack on Getting Agencies Back on Track Forget about emotion, bonding, borrowed interest or show business. Agencies have to rebuild their reputations around being able to help top management figure out the right competitive strategy...

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