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Branding Snapshot - Branding Strategy Insider

Every Sunday I like to take a moment and try to collect some of the blur that was the past week on Branding Strategy Insider and elsewhere. There’s much to take in. It helps that we’re all writing it down… Peter on Change LeadershipImprove systematically. Exploit success. Innovate systematically. Written with deep meaning from the father of modern management. Brad on Overcoming Common Brand ProblemsWhen trade deals and sales promotion are favored at the expense...

Every Sunday on Branding Strategy Insider we take a look back on the week that was. We re-cap some of our favorite posts of the week and share insights we discovered elsewhere.  This week the days were shaped by… Brad on Building Winning Brands The thirteenth most important thing to know about building winning brands is that brands are personifications of organizations, products, services and experiences. Seth on Understanding the Funnel The Google funnel is...

I hope this past week on Branding Strategy Insider was as meaningful for you as it was for us – everything we share here helps focus and calibrate our own brand. Brad on Building Winning Brands The eleventh most important thing to know about building winning brands is that the corporate culture must reinforce the brand positioning. Seth on The Brand Formula What is his advice on growing a valuable brand? Brad on Customer Touchpoint...

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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