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Branding & Retail

Retailers have huge advantages when it comes to branding. We explore those advantages and opportunities here.

Branding & Retail

Brands And The Rise Of Frictionless Retail

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Brands And The Rise Of Frictionless Retail

Customer experience is an extension of brand and much more.

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Branding & Retail

Retail Brand Strategy: Role Of The Flagship Store

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Apple Brand Flagship Store

As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer.

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Branding & Retail

Silencing The Critics: 10 Years Of Apple Retail Success

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Silencing The Critics: 10 Years Of Apple Retail Success

The last thing we need is another sermon on Apple’s success. It is the most valuable brand in the world according to WPP’s BrandZ ranking, climbed 21 spots to #35 on the Fortune 500, and has now usurped Microsoft on every conceivable metric of financial performance.

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Branding & Retail

Manufacturers Losing Power To Retailers

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Manufacturers Losing Power To Retailers

You might have felt a slight rumble under your feet last November, and heard the faint but unmistakable sound of an unstoppable object coming into contact with an immovable force.

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Branding & Retail

5 Retail Marketing Trends For 2010

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1) Inconspicuous Consumption

Consumers respond to the social moment by taking consumption into the closet. As when we talk about going to Fred’s (in-store restaurant), not Barney’s. Or, ask to have new purchases shipped, rather than be seen carrying a branded shopping bag. Or, decide to have shoes repaired and last year’s jacket altered. Spending as a covert activity. No bragging rights.

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