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Branding & Retail

Retailers have huge advantages when it comes to branding. We explore those advantages and opportunities here.

Branding & Retail

Building An Independent Retailer Brand Advantage

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Building An Independent Retailer Brand Advantage

In response to a rumor that he had died and the subsequent newspaper coverage, American humorist, novelist and social critic Mark Twain said, “The reports of my death have been greatly exaggerated.”

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Branding & Retail

The New Normal Of Retail Brand Experiences

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The New Normal Of Retail Brand Experiences

About two years ago, the rollout of the new KPN retail brand experience began.

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Branding & Retail

3 Brand Lessons From China’s Virtual Showrooms

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3 Brand Lessons From China’s Virtual Showrooms

In many ways, emerging markets are one of the best places to look for what’s cutting edge and breaking through in retail.

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Branding & Retail

Brands Must Recognize Their Burning Platform

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Brands Must Recognize Their Burning Platform

What is your burning platform?

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Branding & Retail

How Can Brands Compete With Amazon?

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 How Can Brands Compete With Amazon?

How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business.

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