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Branding & Retail

Retailers have huge advantages when it comes to branding. We explore those advantages and opportunities here.

Branding & Retail

Why The Future Of Retail Requires Imagination

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Why The Future Of Retail Requires Imagination

We’ve written about experiences being the latest frontier in retail: How brand activations through pop-ups like the Taco Bell hotel in Palm Springs or the Cheeto’s gourmet restaurant in New York offer memorable ways to extend the brand story; How Instagram-friendly destinations like the Museum of Ice Cream offer unique opportunities for brand partnerships; How China’s virtual showrooms bring back memories of childhood.

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Branding & Retail

How Retail Brands Can Create A Full Price Buyer

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How Retail Brands Can Create A Full Price Buyer

In the constant pursuit of increasingly unrealistic targets, the need to shift excess inventory and lack of customer understanding, retail leadership teams are too focused on quick wins such as heavy discounting to achieve short-term results, not realizing the long-term damage they are creating to their brands.

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Branding & Retail

7 Types Of Frictionless Retail

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7 Types Of Frictionless Retail

Brands are doubling down on customer experience and with good reason. Shopping is becoming more personal and engaging, there is increased importance being placed on building relationships and providing surprise and delight that goes beyond the transaction.

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Branding & Retail

Building An Independent Retailer Brand Advantage

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Building An Independent Retailer Brand Advantage

In response to a rumor that he had died and the subsequent newspaper coverage, American humorist, novelist and social critic Mark Twain said, “The reports of my death have been greatly exaggerated.”

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Branding & Retail

The New Normal Of Retail Brand Experiences

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The New Normal Of Retail Brand Experiences

About two years ago, the rollout of the new KPN retail brand experience began.

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