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Branding & Leadership

Marketers often talk about branding & leadership, specifically being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work.

Branding & Leadership

Brand Transformation And Fear

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What holds brands back from innovation and market leadership is the same element that holds people back: FEAR!

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Branding & Leadership

Influencing Your CEO To Support Brand Management

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Influencing Your CEO To Support Brand Management

The number one reason branding projects fail is lack of CEO support.

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Branding & Leadership

The Board’s Role In Brand Management

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The Board's Role In Brand Management

Fortune Brands, known for its distilled spirits, home and security and golf brands is breaking up to be sold off as divisions. The strategic intent from two consecutive CEOs was to maximize the value of the corporation as a holding company – thus providing sound reasoning for a long-term cohesive corporate brand.

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Branding & Leadership

Why Leading Brands Stay On Top

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“You can’t beat somebody with a nobody” is the old political axiom, and it applies to marketing, too.

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Branding & Leadership

Brand Centric CEO’s Will Rule The Day

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On a wet and windy Manchester afternoon in 2001, Sir Roland Smith, chairman of Manchester United plc, welcomed analysts and journalists alike to Old Trafford.

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