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Branding & Leadership
Marketers often talk about branding & leadership, specifically being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work.
Every Brand Needs A Champion At The Top
By Paul FriederichsenFor brands to succeed today, they need a “champion” at the top. Someone who leads the charge, casts the vision, and sets the standards; but is careful not to over shadow the brand itself or steal the spotlight. The champion must remain in service to the brand.
Read MoreIn a previous article, “The Life and Times of the CMO,” we addressed the importance, and often unrecognized contribution of the Chief Marketing Officer in driving today’s brands.
Read MoreIn many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled.
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“Bank of America Corp. is scrapping its plan to charge a $5 monthly fee for making debit card purchases after an uproar and threatened exodus by customers.” –Bloomberg, 11.1.11
Read MoreBrand Marketing Mistakes All Leaders Must Avoid
By Jack TroutBusiness leaders are over-educated. Never have I seen so much advice offered to executives about how to do things right. There are hundreds of business management books and over 2000 titles alone in marketing.
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