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Branding & Leadership

Marketers often talk about branding & leadership, specifically being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work.

Branding & Leadership

Every Brand Needs A Champion At The Top

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Every Brand Needs A Champion At The Top

For brands to succeed today, they need a “champion” at the top. Someone who leads the charge, casts the vision, and sets the standards; but is careful not to over shadow the brand itself or steal the spotlight. The champion must remain in service to the brand.

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Branding & Leadership

How CEO’s Shape Brand Perceptions

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When The CEO Sets The Brand Agenda

In a previous article, “The Life and Times of the CMO,” we addressed the importance, and often unrecognized contribution of the Chief Marketing Officer in driving today’s brands.

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Branding & Leadership

Brand Management vs. Brand Leadership

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In many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled.

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Branding & Leadership

Brand Threat: The Out-Of-Touch CEO

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Brand Threat: The Out-Of-Touch CEO

“Bank of America Corp. is scrapping its plan to charge a $5 monthly fee for making debit card purchases after an uproar and threatened exodus by customers.” –Bloomberg, 11.1.11

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Branding & Leadership

Brand Marketing Mistakes All Leaders Must Avoid

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Brand Marketing Mistakes All Leaders Must Avoid

Business leaders are over-educated. Never have I seen so much advice offered to executives about how to do things right. There are hundreds of business management books and over 2000 titles alone in marketing.

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