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Branding: Just Ask…

On Branding Strategy Insider renowned brand strategy experts answer questions from global marketers in our Branding: Just Ask series. Simply email us your most pressing branding and marketing questions.

Branding: Just Ask...

The Impact Of Discounting On Brand Equity

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The Impact of Discounting On Brand Equity

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Stefanie, a VP of Marketing in Frankfurt, Germany who asks this question about about the impact of discounts on brand equity.

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Branding: Just Ask...

Defining And Building Intangible Assets

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Defining And Building Intangible Assets

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Ron, a VP of Marketing in Indianapolis, Indiana who asks these questions about intangible assets.

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Branding: Just Ask...

Brand Maturity Measurement

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Brand Maturity Measurement

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Dan, a Chief Marketing Officer in Chicago, Illinois who asks this question about brand maturity models.

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Branding: Just Ask...

Brand Equity Measurement For B2B Brands

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Measuring Brand Equity For B2B Brands

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Aaron, a Chief Marketing Officer in Chicago, Illinois who asks this question about measuring brand equity for B2B brands.

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Branding: Just Ask...

Brand Strategy For Healthcare Systems

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Brand Strategy For Healthcare Systems

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Karen, a VP of Marketing in Dallas, Texas who poses these brand strategy questions.

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