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Branding Ideas

Branding Ideas

Trust: Lifeblood Of Brands

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Trust- Lifeblood Of Brands

We have conducted brand equity measurement studies for hundreds of brands and over the years, we have also helped leadership teams position hundreds of brands.

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Branding Ideas

The Brand Building Power Of Personalization

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Some time ago, I checked into a hotel in Hong Kong. The receptionist handed me a bunch of business cards. They weren’t the hotel’s business cards but my own, complete with my phone and fax numbers and contact details while staying at the hotel. It was a gesture that kind of made me feel special.

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Branding Ideas

Brand Inspiration From The Far East

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Brand Inspiration From The Far East

As the Far East seems to move closer and closer to the west, and its two billion people open their wallets to brands, it might be valuable to seek some inspiration from oriental culture. At least, from one part of the Far East, which is as culturally diverse as Europe’s thirty-plus countries are, and as varied as the cultures of North America’s states.

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Branding Ideas

Brands Excel With Over Delivery

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Brands Excel With Over Delivery

Recently I checked into The Peninsula Hotel in Chicago. Knowing the brand your expectations are by default tuned to the highest level – still I’ve time after time managed to be surprised.

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Branding Ideas

Establishing A ‘Branded Language’

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Establishing A 'Branded Language'

Absolut, Disney, Kellogg’s, and Gillette are three completely different brands with one commonality.

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