avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Branding Conferences

In May of 2018, The Blake Project and Branding Strategy Insider host our 6th unique branding conference designed for learning through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you in a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers from around the world. The challenges we’ll tackle together are based on actual issues that participants are facing.

Branding Conferences

A Brand Strategy Conference For The 21st Century

By

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

Read More
Branding Conferences

Marketing’s Only Strategic Thinking Conference

By

Brandingo The Brand Management Safari Brand Conference

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.

Read More
Branding Conferences

Unlocking The Competitive Advantage In Your Brand

By

Brand Strategy Conference

It’s an exciting time to be in the brand development business. Ideas are now more powerful than process. The conversation with customers can no longer be based on product attributes, but rather on experiences. There is a metaphysical aspect to creating experiences consumers love to engage in. There is a explosive drive to create value on a higher level.

Read More
Branding Conferences

Becoming A Brand Change Leader

By

“The first step for a brand change leader is to free up resources that are committed to maintaining things that no longer contribute to brand performance and no longer produce results. Maintaining yesterday is always difficult, extremely time-consuming and risky.

Read More
Branding Conferences

Brand Strategy For A Changing World

By

 Brand Strategy Conference

“I never worry about action, but only inaction.” ~ Winston Churchill

There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the playbook.

Read More