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Derrick Daye
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Branding Conferences

In May of 2018, The Blake Project and Branding Strategy Insider host our 6th unique branding conference designed for learning through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you in a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers from around the world. The challenges we’ll tackle together are based on actual issues that participants are facing.

Branding Conferences

Human-Centric Brands Cannot Be Automated

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Human-Centric Brands Cannot Be Automated

At the core of every brand is a reason for being — its purpose. Purpose is the difference that a brand makes in people’s lives, the answer to a human need, and when strong enough, the catalyst for lasting relationships. 

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Branding Conferences

Building Human-Centric Brands

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Building Human-Centric Brands

The world needs the warmth of human-centric brands now more than ever. B2B and B2C brands that recognize this are quickly adopting human qualities to attract customers in the human-centric era.

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Branding Conferences

We Need People To Make Brands Work

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We Need People To Make Brands Work

In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said Bill Joy, that this dependence on machines was not going to a good place.

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Branding Conferences

The Un-Conference: Keeping Brands Human

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2018 Un-Conference

Today’s marketers must strive to eliminate the distance between brands and humanity.

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Branding Conferences

Brands Must Create Value In The Age Of Disruption

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Brands Must Create Value In The Age Of Disruption

Economics is about deciding what’s valuable.

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